Inbound Marketing: An Effective Way to Market Manufacturing

Inbound marketing is something we are seriously passionate about and this August we got to share our passion for inbound marketing, and manufacturing marketing, with Composites Manufacturing Online.  On August 28, Composites Manufacturing Online graciously featured a guest blog post I wrote explaining the basics of inbound marketing, "Inbound Marketing: An Effective Way to Market Your Business." While I'm not going to repost the whole article here, I wanted to give our blog readers an overview and invite you to read the full article on the Composites Manufacturing Blog.

Basically, inbound marketing offers businesses a better way to reach their customers, and it's winning over manufacturers with a lower cost per lead, improved lead generation, and improved close rates. With outbound marketing carrying an average cost per lead of $373, inbound marketing's $143 average cost per lead price tag is a very compelling argument in inbound marketing's favor.

By using your own medium, your website, as a way to disseminate original content, build a marketing list, and interact with prospects in the first two-thirds of the sales process you greatly improve lead generation and close rates. The idea is that the prospects who become leads because of your content actually want you to reach out to them, thereby greatly increasing the likelihood of those leads becoming customers.

To find out more about inbound marketing and how to implement an inbound marketing strategy, click here to read the full article.