Recently The Collaborative Growth Network (Co-Grow) published a post I wrote which continues the conversation about salespeople and inbound marketing.
In an earlier post I had talked about getting your salespeople on board with inbound marketing and the importance of content creation. In this post, I pick up the thread of conversation with the importance of landing pages. Once you've got your salespeople creating great content you need to put that content to work, and an equally great landing page is your contents gatekeeper. And if your salespeople still aren't 100% sold on inbound marketing, what a landing page can do for the number and quality of leads should do the trick.
Read How Landing Pages Get Salespeople Interested in Inbound Marketing on the Collaborative Growth Blog to get the most out of your landing pages and your inbound marketing strategy.