Inbound Marketing Strategies and Methods for B2B Manufacturers

It is not uncommon for us to hear from manufacturing companies that they are struggling to grow. The old sales and marketing methods fail to bring in predictable sales and growth and don’t seem to have the same magic. Every year growth is harder to come by and can’t be relied on.

If this sounds familiar, then it’s time to shake things up. The old hunt and close mindset, adding salespeople, and hiring reps are less and less effective for B2B industries and manufacturing. With the internet at their fingertips, today’s buyers need more from you than the same tired sales and marketing strategies.

What Will We Be Sharing?

We partnered with Cerasis to bring manufacturers a comprehensive webinar that explores the methods and strategies that work for today’s manufacturers. Some of the topics we covered in the webinar include:

• What is inbound and why does it matter to manufacturers?
• The importance of leadership to adopting an inbound mindset  
• Building an inbound strategy
• Why content is the principal component of inbound
• The shift in communication strategy required for successful inbound marketing and sales
• How managing, analyzing, and adjusting leads to continual improvement in inbound

Who Is This Webinar For?

This webinar was designed to share the latest thinking about growing a manufacturing or industrial business with business leaders, managers, marketing pros, and salespeople.

With the old mindset and methodologies failing to deliver, manufacturing companies need to change the way they view buyers. Everyone in the organization, from the leaders to salespeople, needs to adjust for changes in how buyers find information, evaluate options, consider vendor choices, and make decisions. The old formula of hiring a salesperson, going to the same trade shows, knocking on prospects doors, and cold calling no longer works to grow a manufacturing business.

Has your thinking about buyers changed or is it same old same old? We hear a lot of talk about buyers changing, but we have seen little evidence that manufacturing companies have changed to meet buyers where they are today. And that is why we want to share our experience with you.

Who We Are

Adam Robinson, Cerasis VP Marketing, successfully applied inbound principals to grow Cerasis from -x- to -y- over the past 5 years. He shares specifics from his journey toward inbound and the actions he took to position everyone at Cerasis for success.

Todd Hockenberry is a consultant that focuses on helping B2B, industrial, and manufacturing companies adopt inbound ideas and grow with modern buyers. He is the co-author of the recently published book Inbound Organization, a handbook for companies that need to understand how to build a culture that succeeds with buyers today.

You can watch the full Inbound Marketing for Manufacturing webinar now. Just follow the link below and fill out a short form to watch the full recording.