Despite the lack of success, many companies stick to the old sales formulas of hiring salespeople, going to trade shows, cold calling, and knocking down doors. This has left many industrial and manufacturing companies struggling to maintain revenue growth.
Some of the things I touch on in the article include:
If you’d like to learn how to jump-start stagnant revenue growth, head over to the Steam Creative Blog and read Predictable Revenue Growth for Industrial and Manufacturing Companies.
For more information on manufacturing marketing, check out our guide here.