Persona Development and Journey Mapping

This is the third part of a six-part series from a presentation I recently did for the Tampa HubSpot User Group. In this part we talk about persona development and how it can apply to more than just your customers.

In this segment we talk about:

• Persona development
• How your personas can be applied to more than just customers
• How to apply personas to all the relationships of a business, like vendor selection or hiring the right people

Watch the third part of this six-part series below.

Watch the full presentation.