Media/Partner Kit - Inbound Organization: How to Build and Strengthen Your Company's Future Using Inbound Principles

Quotes from the Book

“Inbound is a mindset, it is not something you turn on and off. Inbound can’t be about the way you handle your marketing. To be successful Inbound has to be a culture change and something you live throughout the company every day.” Adam Robinson, Cerasis

“Inbound is about the size of your brain, not the width of your wallet.” Brian Halligan, HubSpot

"An Inbound Organization is guided by a philosophy, a set of core beliefs, and best practices that impact every person in every department to provide value and build trust with customers, partners, and anyone they touch."

"To me the core philosophy of Inbound is simply bringing so much value to the marketplace that the market can’t help but trust you." Marcus Sheridan

"At their core, Inbound Organizations must build conversations and relationships with their audiences by giving them value before extracting value which may be years before they make a purchase—helping them when they need and want to be helped."

Inbound Organization, Wiley (2018)

Quotes about the Book

“While many companies talk a good game, very few have the organizational discipline or skills to deliver on the promise of an inbound, customer-driven culture. It’s exciting to see the core principles addressed in a concise and highly readable handbook.”

Adele Revella
Author of "Buyer Personas" (Wiley), A Fortune Magazine Best Business Book for 2015

“Thousands and thousands of businesses are attempting 'Inbound Marketing' these days but the sad reality is very few truly live it in every aspect of their business. And because of this, most never come close to reaching their potential in the digital age. But this is exactly why Inbound Organization is such a critical read. From culture to strategy to sales and technology, it will give you the tools and framework you need to not just 'do' Inbound, but become great at it as well, ultimately impacting every facet of your organization in the process. I would HIGHLY recommend this book to any CEO, CMO, or business leader looking to reach their true potential as an Inbound Organization.”

Marcus Sheridan, Author "They Ask, You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer" (Wiley)

From the Preface: Transform your Organization

The authors explain the basics of the Inbound principles that can transform your organization to meet the needs of the 21st century consumer.

Filled with illustrative examples of how companies have successfully adopted the Inbound principles, the book offers the strategies and techniques needed to keep your company ahead of the curve.

The Inbound principles have been adopted by tens of thousands of organizations. Now it is time for your organization to join this transformative revolution.

Summary: The essential guide for becoming an Inbound Organization

“This book is about the principles, ideas, and tactics we see people successfully adopt that transform organizations into strong, enduring customer-centric businesses that are adept at building relationships that create competitive advantage. An Inbound-focused business creates an amazing culture that treats employees and customers like human beings.

This book reveals the beliefs, principles, and strategies of these successful Inbound Organizations so that you can transform your organization into one too.

The book is intended to help leaders apply Inbound practices across an organization and instill a new, more holistic way of thinking about the entire business. This book is not just about marketing or sales, but how all departments fit together to deliver what buyers want today while creating a culture that fosters sustained success.”