In 2018 if your business strategy boils down to, “We’re about making money,” it’s time to take a step back and assess the current sales landscape.
The first thing to consider is that your customers have high expectations for what a good customer experience looks and feels like. No matter the industry, prospects, and customers have a base line expectation that whatever it is you’re selling it meets a minimum threshold of utility and professionalism. That means that what makes you stand out isn’t that your product works, it’s your customer experience.
An amazing customer experience means that everyone who interacts with a prospect or customer knows who they are, what their problems are, and how you are going to help solve them. This is what your customers expect in 2018. If you’re “In the business of making money,” then chances are you aren’t meeting these expectations.
If this sounds like you, Why It’s Time to Stop Selling and Start Helping: 3 Steps to Create an Inbound Strategy for Your Company is a good place to start. With 3 clear steps to help get you off the ground and helping your prospects and customers, this article is an easy introduction to the basics of inbound. Check it out here.
Topics: Inbound Organization
