The COVID pandemic has put customer experience front and center in the minds of most companies. At least the ones concerned about their employees and customers.
If you can turn the experience of working with your business and your team into something that always adds value to them then you are creating enterprise value by building a true competitive advantage.
Check out my podcast with Ethan Buete of Bomb Bomb here.
We talk about customer experience and why it is critical.
Check out this clip from the podcast that made it into the 100th episode mix tape episode. Honored to be chosen to be among this group of marketing luminaries!
On the Manufacturing Show podcast my recent guests include:
Why COVID-19 Is the Perfect Time for Aggressive Marketing - Tom LeFaivre CEO of Anchor Hocking talks about why aggressive marketing is paying off and why reshoring may become a long-term trend.
The State of Sustainability: The Future for Solar Energy - Tyler Kanczuzewski, VP of Marketing & Sustainability at Inovateus Solar, talks about how COVID-19 is impacting the solar business and finding a return on your solar investment.
And maybe my all-time favorite episode...
Studying Sales: How a Student Sees the Profession - a conversation with my daughter, Abby, and her unique insight into the current state of sales and what she’s learned pursuing a sales education in college.
Topics: Inbound Organization
