Composites Manufacturing Online published a Q&A with me about the best way to approach trade shows. One of the biggest take a ways is that your trade show goal should never be to just set up and man your booth. Making connections should be the main goal for every trade show you attend. Tradeshows now a days are really all about networking, so you need to know who you ideally want to connect with.
A tradeshow like Composites 2013 is a great opportunity to meet industry leaders and experts from every aspect of the composites industry. Use the show as a launching point for long-term industry relationships, and make time to meet with customers and prospects one on one.
Read Q&A- Get the Most Out of the Exhibit Floor to see what other advice I had for making the most out of Composites 2013, or any other trade show.
Topics: Marketing, Manufacturing, Tradeshows
