This spring, Composites Manufacturing featured an article I wrote for their May-June 2013 issue. "Add Digital Marketing to the Mix" is a quick and dirty discussion of how digital and traditional marketing can overlap and work together to achieve big picture sales and marketing goals.
The most fundamental, and important, point of overlap is content. Simply put, content is any information that your prospects are interesting in consuming. Everything from the fliers you hand out at tradeshows to YouTube videos is valuable content. And the best thing about content marketing is that content can both be created from virtually anything and can be used in almost any setting.
Head over to Composites Manufacturing Online to read the full article, page 4 of the May-June 2013 issue, for more on using content in both digital and traditional marketing.
