My most recent blog post on The Collaborative Growth Network (Co-Grow) is out and ready to be read. In this post I talked about Targeted Lead Generation, what it is and how to do it.
Basically, targeted lead generation is about finding the things that make you different from everyone else in your industry, and then attracting the leads that need that. By generating specifically targeted leads you end up with better quality leads that are a better fit for your business.
The four steps to targeted lead generation are
- Identify what makes you awesome
- Long tail keywords
- Content creation
- All the other stuff (like lead nurturing and creating landing pages)
Check out Targeted Lead Generation on the Collaborative Growth Blog to find out more about the four steps and how you can apply them to your business.
Topics: Marketing
