I'm excited to share with you a recent guest post I did on the HubSpot blog about the challenges of integrating inbound marketing and traditional sales teams.
It's easy to see just how powerful inbound marketing can be if you are already immersed in the world of inbound. For a lot of companies though, especially the B2B manufacturing companies we often work with, we have to sell the idea of inbound. And the sales teams in these companies are usually dead last to adopt inbound tactics.
You can get reluctant sales teams to adopt an inbound marketing strategy, however we've found that it helps to follow a couple easy steps. The first step is education about inbound; prove how inbound marketing works and show them the numbers.
Step two is all about evolving. To get sales people on board you need to show them how the buying (and selling) process is changing.
Step three is about employing inbound tools. The key to this step is showing sales people that the tools of the inbound trade aren't as impossible or difficult to create as they thought.
Step four is where you get to seduce sales peoples competitive nature. Salespeople want to be experts, and inbound marketing give them a platform and reason to invest.
Read the full How to Integrate Inbound Marketing With a Traditional Sales Team on the HubSpot blog to learn more.
