Chipotle – Tasty Proactive Marketing
We love Mexican food andour daughter has food allergies so when a new Chipotle opened in our Orlando, FL neighborhood we were very excited (theyhave an extensive gluten-free menu). Toadd to our pleasure we received a coupon for a free burrito in the mail. 
Our kids can be a tough to corral during a meal out so we often order take out instead of eating out. My wife saw that Chipotle took orders online so we went to the web site to place our order. What we found was impressive.
Number one, we could order as individuals and not as one giant mixed up order.
Number two, we were told to bypass the in-store line of people ordering and go directly to the register.
So I follow directions, walk up to the register, and before I can open my mouth the young lady says 'are you Todd here for your pick up?’ Nice.
When I get home we start unloading the bag for the three hungry and loud offspring and guess what is on each item? Our names! This may sound like a small leap in the grand scheme of things but, as my wife will attest, if you have to open each item it is stressful trying to figure out who gets what in the midst of the mayhem that is our dinner table. Nice.
Number three, the next day I get a call from my local Chipotle and they ask me if I was satisfied, if I had any suggestions, and if they would have the pleasure of us coming back. They actually called me to follow up on a $30 meal. I know people that sell systems for tens of thousands of dollars that don’t do customer follow up this well. Very nice.
What do you think, will we eat at our local Chipotle again?
What are you doing to make it this easy and pleasurable to do business with your company?
Is your team anywhere near this proactive?
