NASCAR® - Proactive Marketing Done Right

Yesterday our family enjoyed our first in person taste ofthe uniquely American spectacle that is NASCAR.  We attended the Subway Jalepeno 250 at the Daytona International Speedway.

My son is 6 years old and for some reason has become a huge fan of NASCAR and all that is associated with it.   His passion for the sport drew my wife and mein and we are now both fans as well.  My two daughters still don’t quite get it, though there is still time.

As I sat in the stands during a caution I started to think about our day and why NASCAR is so successful and how it may relate to manufacturers working hard to stay competitive today.  I realized how incredibly proactive the marketing efforts of NASCAR and their sponsors truly are.

They know their audience and the sponsor’s products are targeted – cars, booze, smokes, food, yeah! Nuf said.

NASCAR provides a high value solution with compelling message creation.  The competition, excitement, danger, creates a depth of feeling – it gets in your chest and stirs your emotions– not subtle and very memorable.

The message is effectively delivered – at 180 mph.   Wow!

NASCAR creates a loyal community that follows them everywhere and buys the products associated with their product.  They influence their community to buy their customer’s (sponsors) products by connecting them to the drivers and to the overall senseof community around the sport.

How do you help your customers sell more to their customers?