How happy are your customers? Does your customer service solve your customer's problems or drive them away? Are you creating amazing customer experiences?
In the modern era of buying and selling everyone wants to be treated well regardless of what they’re buying. It used to be that outstanding customer service was only the expectation for high-end goods and services, but the connected world has given rise to consumers with high expectations even of their B2B experiences. And if you aren’t meeting those expectations you could be losing customers and not even know it because most people don’t complain, they just leave.
An Inbound Organization understands and thinks about creating a customer experience that covers the entire customer journey from prospect to lead to first purchase through each subsequent interaction. Creating amazing customer experiences and service isn’t a luxury, it’s a necessity.
Want to learn more about keeping and delighting your customers though customer service? You can read Todd’s full article, Predictable Revenue Growth for Industrial Manufacturing Companies (Part 4), on the Stream Creative Blog! Then, dig deeper in to manufacturing marketing here.
Topics: Inbound Organization, Manufacturing
