This week I got to take a break from the heat of Florida to cool off at Inbound 2014. If you're not familiar, Inbound is the annual conference hosted by HubSpot in Boston. They share product announcements, host seminars, talks, and every year it's a great experience.
This year HubSpot announced a new piece of software that I am personally really excited for: HubSpot CRM. HubSpot CRM is going to be a great option for anyone who hasn't already adopted a CRM system, like Salesforce, because it is a free CRM with a robust set of features.
The CRM, like all of HubSpots software, is fairly intuitive. For those who are familiar with importing contacts to HubSpots marketing software, importing into the CRM will be second nature.
Also, contacts added to either the CRM or the marketing software will appear in the other! As of right now, however, you can't import deal and task data, but keep an eye out for more features in the future.
The great thing about the new CRM is the control it gives sales reps. From the CRM you can easily keep track of all of the touches you make with a given contact. Sales reps can add notes and log activity. You can even send emails and initiate calls right from the CRM.
The new version of Signals is now called Sidekick and the improvements are amazing. The tool actually populates details about your contacts pulled from a massive database of companies....all automatically.
I am really excited to see how the HubSpot CRM impacts our clients, and I'll be anxiously keeping an eye out for all of the new features they hinted at during the product announcement.
According to HubSpot CEO Brian Halligan,"HubSpot's CRM and Sidekick are perfect for companies that want to transform how they attract, engage, and delight prospects, customers and leads and want sales technology that matches today's buying process."
Topics: Sales
