B2B manufacturing business owners, sales managers, and marketers all know that they themselves have changed how they buy; everyone shops online, doing research and comparing products long before they make a purchase. But still, in the world of B2B manufacturing, so many companies don’t think their customers have changed. So when these same companies face stagnant, unpredictable sales and growth, they’re confused.
The truth is that buyers behaviors have changed, no matter the industry or demographic. Embracing an inbound mindset and employing inbound methodologies and strategies is a proven way to move the needle in the midst of this change.
Understanding how inbound can benefit and be employed by B2B manufacturers isn’t always intuitive. Afterall, what works for a consumer-facing retail company doesn’t necessarily translate to success in the B2B world. Which is why we partnered with Cerasis, a transportation management company, to present manufacturers with a comprehensive webinar to explore the strategies and methods that do work to bring in predictable sales and growth.
Some of the topics we covered in the webinar include:
- What is inbound and why does it matter to manufacturers?
- The importance of leadership to adopt an inbound mindset
- Consideration of strategy in inbound
- Why content is the central component of inbound
- The shift in communication strategy for successful inbound
- How managing, analyzing, and adjusting leads to continual improvement in inbound
If you’re interested in embracing a mindset that has been proven to work, you can watch the full Inbound Marketing for Manufacturing webinar now. Just follow the link below and fill out a short form to watch the full recording.
Then, dig even deeper in to manufacturing marketing.
Topics: Sales, Inbound Organization, Marketing, Manufacturing
