From lasers to fuel additives, in today’s connected world it doesn’t take your prospects long to find you and all of your competitors no matter what it is you’re selling. So, how do you stand out from the pack and grow your business?
By being helpful! I recently sat down and talked about why being helpful is at the core of inbound marketing and sales with Justin Collier for the Alchemy Marketing podcast.
During the course of the podcast we cover some pretty wide-ranging inbound questions and topics like:
What is an inbound organization?- Being helpful is the core of inbound
- What is good inbound content and how do you create it?
- Leveraging being helpful into great content
- Mapping your content to the buyer journey
- Inbound strategies and tactics for success
You can watch the podcast recording or read the full transcript over on Alchemy Marketing.
Topics: Inbound Organization
