Strategy.
“A good plan, violently executed now, is better than a perfect plan next week,” said Patton.
We have done well as a business over the past 15 years, helping companies devise and execute business growth strategies, so what I will write next might sound odd.
You don't need a new strategy to grow.
But you must take the actions you already know you need to take.
In no particular order, you need to do these things:
- Create a lot of content around your expertise (written and video)
- Build an email list and share your content with them
- Talk to your prospects and customers and use their feedback to create content
- Make your website engaging and interesting - and most importantly, make it about them, not you
- Connect where your best prospects are online - LinkedIn is the easiest place to start - share your expert-driven content there
- Answer the phone, not an automated system, but a person
- Staff up and add a chat feature to your website
- Follow up on every quote you send
- Call your customers regularly to check in
- Use a CRM to manage your customer experience process
- Study the analytics of your marketing and sales efforts and continuously improve
- Develop your messaging and positioning around the ideal buyer of your product or service - do not try to be everything to everyone
I am simplifying a bit....but only a little!
Every time we work with clients who do these basic things, they grow.
Often significantly and quickly.
Is that a strategy? Maybe.
I'll call it the Get Stuff Done Growth Strategy.
Did I develop a new consulting offering?
Sometimes, the best strategy is to outwork the competition.
Sometimes, doing the basics over and over and doing them well is the best strategy.
I am not suggesting that it is easy, but constantly looking for a new strategy can sometimes be a signal that you are avoiding doing the things you know you should be doing.
If you'd like to get the right stuff done, please call me at 407.406.3959. I can help.
Topics: Industrial Executive
