I recently did a presentation for the Tampa HubSpot User Group to talk about the future of inbound. In this first segment we began by defining inbound and then moved into a discussion of helping and focus.
In this segment we’ll talk about:
- How delivering a customer experience impacts every aspect of an organization
- How the ideas of inbound need to be applied across an entire organization
- Help others first- what does that mean and how do we achieve it?
- Can paid ads can be inbound?
- Focus beats bandwidth – what does that mean and how do you apply it?
- Why you should apply focus to all your relationships
- The power of targeted content over broad content
- Why you should always be helping first before you extract value
Watch the first part of this six-part series below.
Topics: Inbound Organization
